Rideshare company Lyft has been thinking outside the box lately when it comes to events. (In fact, BizBash named it one of our brands to watch last month for its innovative activations and stunts.)

The brand continues its innovative streak with the Lyft Art Park, a three-month public promotion in downtown Las Vegas. Primarily designed to address the city’s congestion and provide a safe, reliable place for pedestrians to hail a ride, the park also doubles as an eye-catching promotion for the brand.

“Our mission at Lyft is to improve people's lives with the world's best transportation,” says Lyft Nevada's general manager, Yacob Girma. “We created the Art Park in an effort to provide our passengers with an easy-to-navigate and reliable experience in downtown Las Vegas.”

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