Will Miami riders rent a moped for $0.29 a minute (plus a $1 fee) over taking a Lyft or Uber?
One New York-based company thinks you will — and has bet 750 of its vehicles on it.
Revel launched its mopeds in Miami the last week of December. With the cooperation of the Miami Parking Authority, and thanks to its year-round sun, Miami was a natural fit to add to Revel’s early roster of rollout cities, which also include Washington, D.C., and Oakland, Calif., Revel founder Frank Reig says.
“The culture is already there,” he said.
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Revel got the city’s official seal of approval, and its mopeds can be found in most neighborhoods. That is not the case for the city’s scooter program, which remains limited to the mostly downtown District 2 region.
“As a city, we continue to explore safe and reliable transportation solutions, and Revel fits that bill,” Miami Mayor Francis Suarez said in a statement. “Revel and the Miami Parking Authority have a strong relationship, and will work together to ensure that this cost-effective transportation option meets our residents’ needs and our city’s standards.”
Why does Revel believe a moped will triumph, let alone coexist, with the city’s increasingly popular scooters? Reig says Uber and Lyft, not the scooters, are its true competitors.
“If you have to get to a meeting, if you’re having dinner with a person, right now, you reach for Uber and Lyft,” he said. “But our mopeds are usually just half a block away.”
To use Revel, simply download the Revel app, which currently has 3.7 stars out of 157 reviews in the Apple store.
Rob Wile covers business, tech, and the economy in South Florida. He is a graduate of Northwestern’s Medill School of Journalism and Columbia University. He grew up in Chicago.Original Article